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Disruptive Technology in Interactive Marketing
Disruptive Technology – What is it? What is disruptive technology? It may sound like something out of an alien movie in which Martians fire a ray of energy at the Earth in order to disable our defense...
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PPC Should Be a Part of Every Marketing Department’s Budget
Companies big and small are taking a closer look at their budget for “expendable” costs and marketing is often the first department to suffer drastic cuts. However, Pay Per Click (PPC) marketing should...
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Free Tools from Google to Help Your PPC Campaign
Free Tools from Google to Help Your PPC Campaign Best Things in Life are Free (sometimes, for PPC) The world is currently undergoing a global recession of epic proportions, and one of the tell-tale...
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The Apple Manifesto
Mike Markkula was one of the three founding members of Apple, Inc. and helped to shape some of the founding principles of the company. He helped to mentor and advise Steve Jobs when he was running...
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New Google Adwords Mobile App Extension
Google AdWords continues to innovate their AdWords platform for mobile. Why would they not? This keeps them light years ahead of other advertising platforms (I’m looking at you, MSN) and mobile is the...
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WordPress – Best SEO Plugins for Optimizing Your WP Site in 2012
The WordPress Content Management System (CMS) has evolved from its humble beginnings as a b2 blog platform offshoot into one of the Internet’s true darlings, universally beloved as oh hai kitten photos...
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How you can Apply Rework to how YOU Work
I just finished reading Rework by the great folks over at 37Signals and it really struck me at my core. Most of the book revolves around the “new” way of doing business, and it really validated...
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Search Engine Optimization and Schema.org Schematic Markup
Frequently Asked Questions about Schematic Markup and its effect on SEO Q: What is schematic markup? A: Schematic markup is one of the products of the continual evolution of the Web. Schemas are...
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Google Webmaster Tools – Unnatural Inbound Link Message
Starting on July 19th, 2012, Google decided to throw an additional wrench in the Post-Penguin SEO game – they mass sent messages very similar to the one below: Dear site owner or webmaster of [site...
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How To Squeeze More Performance Out of a Mature PPC Campaign
When a PPC campaign is started or if you have just begun the optimization process, you may experience an exponential amount of growth and improvement in the first few months. Life is good and the...
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